Study: 91 Percent of Women Feel Misunderstood by Advertisers

by Gabe Rosenberg
According to research compiled by The Terri & Sandy Solution, women are responsible for 85 percent of all consumer purchases, which arms them with roughly 7 trillion dollars of buying power. At the same time, however, 91 percent of women say that advertisers “don’t understand them.” What’s going on here? Why aren’t the people making purchases being targeted by advertisers ...Read the full article