Twitter Research Finds Twitter Amplifies TV Ads

Two weeks ago in Canne, Twitter and Starcom MediaVest Group (SMG) revealed data from a new study on the effectiveness of Twitter ads. The data shows the micro blogging platform is highly effective for advertisers. Daily Conversions wants to share some thoughts, but first, the findings, which was built from a number of sources, including Nielsen, Datalogix and 15 of SMG’s clients.Read the full article