What does 'big data' actually mean?

by Graham Charlton
Big data is a term which has been used widely over the last year or two, but what does it mean? Well, we asked the question in our recent Measurement and Analytics Report 2014, produced in partnership with Lynchpin. It's a term which may trigger thoughts of massive amounts of forbidding, almost unfathomable data, but what do marketers think of it? Big data: a useful term? Las ...Read the full article