Why you should test the layout of your emails

Think about the last time you visited the supermarket. Did you just pop-in to grab something? Or go in with a long shopping list? Either way, there’s a good chance you came out with something you didn’t intend to buy. That beer you like that was on special offer. A chocolate bar from near the till. Of course, supermarkets are deliberately designed to entice you into making impulse purchases.Read the full article