Brand Storytelling Lessons From a Successful Screenwriter

by Buddy Scalera
Pilar Alessandra, photographed by Kevin Scanlon If “content strategy” is one of the most overused and abused phrases in marketing, then “storytelling” can’t be far behind. Trendy brands are jostling to tell brand stories and catchphrase-savvy marketers are adding “storytelling” to their LinkedIn profiles at a breakneck pace.Read the full article