Canada’s new email law: gone too far or list optimization at its finest?

by Andy Beal
Yesterday was a big day for Canada. Yes, of course, it celebrated Canada Day, but it also saw a new anit-spam email law go into effect, and apparently that put businesses in a tizzy trying to comply: Under a new antispam law that went into effect on Tuesday, the sender of any commercial electronic message — emails, texts and potentially some social media postings — must firs ...Read the full article