Former Googler: Links That Change Are Trusted Less By Google’s Algorithms

by Barry Schwartz
A former member of the Google search quality and web spam team, Pedro Dias, said publicly on Twitter yesterday that "Google is less likely to trust a link once it has changed from the first time it was seen." So if you changed the anchor text or URL path of the link, the value and trust of that link will be less than it was before you made any changes.Read the full article