Ikea launches Instagram ‘website’ for its latest ad campaign

by Tanya Dua
Who would have thought Instagram could be the new playground for marketing innovation rather than a haven for shameless selfie self-promotion? But innovate is exactly what Russian ad agency Instinct did to promote Swedish furniture giant Ikea’s new collection, by launching a fully functional, interlinked website on Instagram.Read the full article

IKEA PS: Instagram Website

IKEA PS is a 34 piece designer collection.
How to tell everyone about the collection with zero media and production budget?

Using basic features of Instagram, we built a collection 'website' inside the app.

— It echoes the main concept of 2014 PS collection ‘Always on the move’.
— It is designed for smartphones which are always at hand.
— It provides great native experience for Instagram users.

Instinct credits

Roman Firainer, Yaroslav Orlov – Creative Directors
Nikolai Fabrika – Digital Creative Director
Timur Abdusheev, Max Demkin – Art Directors
Dmitry Moiseev — Copywriter
Matthew Choudnovski — Strategic Planner
Natalya Ametova — Account Director
Vera Ulitenko — Senior Account Manager
Ksenia Goldberg — Account Manager


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