Saving Face: Don’t Make a $12 Billion Mistake

by Hannah Atkins
When Brand Ambassadors Go Bad Oh Luis Suarez. We’re halfway through the World Cup, and I can safely say that the defining meme for the tournament is that of the striker’s cannibalistic tendencies. On the marketing side of things, however, sponsors are left to scramble for cover when their brand stars put a foot wrong…or in this instance, their teeth. (So many dental jokes, so little time.Read the full article