The Signs Your Marketing Isn’t Integrated, and Why It Matters

by Lisa Gerber
Aimlessly scrolling through Facebook the other day, I observed an interaction between a friend (let’s call her Sue) and a major appliance brand. Sue was frustrated with slow and difficult delivery of her washing machine and dryer. First it was missing a piece. The second time the part came in damaged and now she’ll have to take a third day off from work, tip three sets of deliv ...Read the full article