Twitter Acquires TapCommerce for Mobile Retargeting Ads

by Jacob Brown
As mentioned in today's Morning Clicks, Twitter announced that they have acquired TapCommerce, who they describe as a leader in the mobile re-engagement advertising industry. The management team for Twitter is very excited about the acquisition, as this allows Twitter to offer more tools and services for app re-engagement advertisements. The acquisition cost is being reported as $100m.Read the full article