Why You Need Videos in Press Releases…and How to Do It

by Susan Payton
In a sea of press releases, it can be difficult to make yours stand out. One way to make your press release more unique and more likely to capture people’s attention is to include a video with it. Don’t believe me? It’s been tested. Three press releases were targeted to tourists visiting New Orleans for the Super Bowl last year. One contained a video, one an image, and one no multimedia.Read the full article