A different way of looking at social media marketing

Marc Fischman is CEO of Hyperactivate, a social media consultancy for agencies and marketers. Last month, marketers everywhere let out a collective groan of dismay as they watched over $1.5 billion in ad spend slide down a dark drain of ineffectiveness when Gallup released poll numbers indicating that a majority of consumers don’t trust Facebook ads in the same way they trust ...Read the full article