How Hearst learned to play with emotions to drive Facebook traffic game

by Lucia Moses
Publishers have seen a rise in traffic from social media — in part due to Facebook favoring so-called high-quality articles. Some publishers have taken the ball and run with it, gaming the system on their own by creating Facebook-friendly stories. A case in point is Hearst Magazines, home to titles like Cosmopolitan, Harper’s Bazaar, Esquire and Marie Claire. Facebook is now the publisher’s No.Read the full article