How Many Grumpy Cats Does It Take to Screw in a Light Bulb?

by Randy Milanovic
Online Marketing Blog by KAYAK Not too long ago, I encouraged marketers to skip over what I called "second-tier content" that's designed to attract views and shares, questioning if it really adds anything to your message. There are many examples of second-tier content, of course, but the most prominent would be jokes, Internet memes, and related viral content that doesn't reall ...Read the full article