Mobile ad spend poised to surpass print

by Cynthia Boris
eMarketer says US total media ad spend should hit $180.12 billion dollars this year which is a 5% growth over last year. 5% doesn’t sound like a lot but it’s the biggest growth percentage we’ve seen since 2004. That’s a nice vote of confidence in the economy – because we wouldn’t be spending on advertising if consumers weren’t spending in general.Read the full article