The multichannel challenge: How luxury retailers can get it right

by Darryl Adie
Multichannel retailing involves offering customers a variety of experiences and ways to buy, including brick-and-mortar stores, online shops, telesales, mobile and tablet commerce. It covers transactions from browsing to buying and returning, as well as pre and post-sale service. For luxury retailers, this means more channels and more devices, across which quality, service and ...Read the full article