The Science and Psychology of Twitter: Why We Follow, Favorite and Share

by Kevan Lee
When I choose someone new to follow, when I compose a new tweet, when I share and favorite an update, I seldom think about the why. My following sessions would probably seem haphazard to an outsider, and my favoriting technique comes and goes from one strategy to another. Even so, the way I use Twitter is far less random than I thought.Read the full article