Three Simple Tactics to Increase Customer Loyalty

For years, my business approach was this: If you make something truly remarkable, it will sell itself. I know, it's very "Field of Dreams," but that's how I thought. And then I read The Challenger Sale, a book by Matthew Dixon and Brent Adamson, and it changed my perspective forever. In the book, Dixon and Adamson present the findings of a customer loyalty study.Read the full article