Using the Magic of Qualitative Data to Increase SaaS Conversions

by Sean Work
The term Big Data is a buzzword in the business world today. One study found that 77% of business decision makers consider Big Data a priority. You’ve probably heard of it. In fact, you probably use various forms of Big Data for your SaaS, including conversion analytics. But when we talk about Big Data and analytics, we’re often discussing only quantitative data.Read the full article