VIDEO + SLIDESHOW: Why Marketing Automation Does Not Equal A Strategy

Automation (Does Not Equal) Strategy by Kevin Ryan - Search Engine Land Summit 2014

AUTOMATION (DOES NOT EQUAL) STRATEGY (OR, A TOOL BOX DOES NOT A CABINET MAKE) by Kevin Ryan, CEO, Motivity Marketing. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. Automation allows you to do a lot with a little. It helps you become more efficient, measure better and provides a solid conduit to your customers. It also allows you to connect with new customers in ways you never thought possible. What automation will never build is your business strategy. A good product, a solid mission and balanced approach to your marketplace along with some good old fashioned elbow grease is the only thing that will help you move ahead of the pack. Motivity Marketing founder and CEO Kevin Ryan will take you through a guided tour of making inspiration and perspiration come together to make something wonderful happen. For more information:

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