Brands celebrate the Fourth of July with fireworks and clichés

by Brian Morrissey
The need to be “real time” means brands have to mark every occasion, large and small. America’s birthday is no exception. Your typical brand social media manager wants nothing more than to get out of the office for the long weekend. Let’s say most of these well wishes for America won’t win many creative prizes. To the tweets! Ah, fireworks. Celebrate the red, white and blue.Read the full article