Developing a Pay-to-Play Strategy: How to Create a Balanced Facebook Publishing Schedule with Organic and Paid Content

by Brian Honigman
It’s a fact now that relying solely on your organic reach in the Facebook News Feed will not get your content enough visibility. There’s been widespread coverage in Inc., the Guardian, the Huffington Post, Fast Company and many other publications that Facebook is now a pay-to-play platform because paid advertising has become entirely necessary to ensure your messaging is regul ...Read the full article