How to Split-Test Your Facebook Posts

by John Danenbarger
In a previous article, we mined the massive amounts of data that Facebook supplies in its Excel file, and we found the number of clicks generated by link posts. But those stats aren’t broken down by post. If you’re posting more than once a day, you won’t be able to tell which of your posts was more effective — and which copy is most likely to get people clicking through.Read the full article