The Rogers Innovation Curve and Emotion Driven Audience Building

by Ryan Hanley
NOTICE: This is an adaptation from my new book Content Warfare: How to find your audience, tell your story and win the battle for attention online. Order your copy today! Are you building the right audience? On the Rogers Innovation Curve, the first 2.5 percent of people a known as the “Innovators.” These are the people who are completely in tune with what you’re doing.Read the full article

Apple Macintosh original ad remastered - 1984 "20th Anniversary" (2004)

For the 20th anniversary of the Macintosh, Apple re-released the ad with the runner wearing an iPod. Steve Jobs unveiled the ad during Macworld San Francisco. Air-date: 6 January 2004 at Macworld San Franciso '04