Detangling GDN Autoplacement Performance for Best Results

by Michelle Morehouse
The Google Display Network can be a really messy place, especially if you’ve got multiple campaigns and targeting options bidding on automatic placements. Odds are you’ll end up showing ads from multiple campaigns/targeting types on the same sites across the GDN. Although this might not seem like a massive problem, there’s most likely a best targeting option for each site.Read the full article

Calculations from Pivot Table