Google Calls Takebacks on Authorship Photos: An Alternate Theory

by Elisa Gabbert
When Google announced a couple of weeks ago that Google+ authorship markup would be disappearing from the SERPs, Larry and Rand Fishkin were on the same page – both suspected that the reason for the reversal was a loss of clicks on ads. As Larry put it, “Clicks on the search results page are basically a zero sum game.Read the full article