Headlines for Maximum Conversion: Tips, Templates & Tactics

by Scott Martin
Whether you’re a copywriter or a marketer, conversion is ultimately your business. My goal as a direct response copywriter is to persuade as many readers/viewers/listeners to take the next step in the buying process. Your job as a marketer is to maximize ROI for your company or client. And that means maximizing conversion. How does this play out in copywriting? In more ways than you know.Read the full article