How To Handle Email Marketing For Franchise Brands

by Cara Olson
More and more, franchise brands are embracing email marketing to help them on a number of fronts. Often, deal with a number of different types of — single location, multi-location, multi-state, small corporations, partnerships, solely owned, highly sophisticated, unsophisticated, etc. Fragmentation is more the rule than the exception, so clear and consistent messaging, while ...Read the full article