How To Tap Into Social Norms to Build a Strong Brand

Posted by bridget.randolph In recent years there has been a necessary shift in the way businesses advertise themselves to consumers, thanks to the increasingly common information overload experienced by the average person. In 1945, just after WWII, the annual total ad spend in the United States was about $2.8 billion (that's around $36.8 million before the adjustment for inflation).Read the full article

WestJet Christmas Miracle: real-time giving

Thanks to a team of merry WestJetters and the power of technology, we've learned that miracles really do happen. Read our blog post to learn more about this video: Connect with WestJet: Twitter: Facebook: Instagram:


This Summer we celebrated the NOT NORMAL relationship MINI fans have with their cars. See what MINI drivers experienced driving down London's Cromwell Road on a #MININOTNORMAL day. Join NOT NORMAL: