Native ad grudge match: Wired vs. The New York Times

by Lucia Moses
The New York Times ran an incredible native ad in June for Netflix’s “Orange is the New Black” that was so compelling in its writing and slick in presentation, it even had skeptical journalists praising it. Netflix ran a similarly elaborate ad campaign on Wired the month before. Both had very different messages — the Times post examined women in prison while Wired’s looked at h ...Read the full article