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mashable.com - 4 readers - Twitter is on a roll when it comes to advertising. In the past year, it's shown it's serious about offering marketers the options and analytics they need - even if it means beco...
comscore.com - 4 readers - The Power of Like 2: How Social Marketing Works is the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs on Facebook and optimize their efforts. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products.
business.time.com - 6 readers - Facebook ads can be effective, according to a recent study conducted by the social media giant and comScore.