SEO Should Not Be Held To An ROI Target — Here’s Why

by David Waterman
Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be required to meet an ROI target. Why, you ask? It's because of two things: SEO is not a marketing channel SEO is not an inve ...Read the full article