Do Consumers Even Want Content Marketing From Brands?

by Chad Pollitt
Two contrasting content marketing studies have been published in the last few months: one by WP Engine/Taylor Nelson Sofres and the other by inPowered/Nielsen. The Taylor Nelson Sofres (TNS) study suggests that 62% of Americans want original content directly from brands (owned media) and only 22% rely on third-party articles (earned media).Read the full article