Experiment Shows Up To 60% Of “Direct” Traffic Is Actually Organic Search

by Gene Mckenna
Everyone knows that browsers don't always report where visitors came from when they arrive at a website. When they don't report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered "Direct" — which really means, "we have no clue where they came from, maybe they typed the URL in or hit a bookmark.Read the full article