Premium Content CPM Rises, Lower Engagement Prices Wane

Advertising rates vary greatly between the New York Times and local, rural newspapers. Increasingly we are seeing the same phenomenon occur online. Premium content CPM rates are increasing, while the more plentiful, less engaging content is seeing its rates go lower. Overall, rates are flat, according to a new eMarketer report, “Desktop Display CPMs 2014: Rising at the Top, Fa ...Read the full article