The New Shopper Marketing Paradigm Part 3: Solving the Digital Paradox Of Performance

by Jonathan Opdyke
Return On Ad Spend, or ROAS, is a wonderful metric of digital media, but it is ultimately a measure of an acceptable cost of advertising. The real goal for product manufacturers is volume - to actually see a rise in orders shipping out of the factory. When something really works at scale, you don't need fancy metrics to know.Read the full article