Tour de France: How have Yorkshire brands used The Grand Départ?

by Ben Davis
It’s not often that Yorkshire, England, is in the spotlight on the world stage, but this weekend it certainly was. The Tour de France kicked off and Yorkshire businesses and infrastructure experienced millions of people turning out to see the Départ. I thought I’d do a little round up of the official supporters of the Grand Départ that have been making the most of the media’s attention.Read the full article

Yorkshire Building Society - Grand Départ - Yellow Sheep in Kettlewell

Lone Sheep

Grand Départ 2014 - Made in Yorkshire

It is official: The world's greatest cycle race - the Tour de France - will start in the world's greatest county on 5th & 6th July 2014 bringing millions of fans to the Yorkshire roadside to cheer on the champions of the sport. This short film will give you a small idea of what to expect during these two special days.