Bing Ads Lays Out Plans For Coming Year: More Scale, New Ad Formats, Eventually Automation

by Ginny Marvin
"As great as this past year was, I'm more excited about FY15 than I've ever been," said Microsoft's David Pann, General Manager for the Search Network, by phone this week about Bing Ads as the company starts its next fiscal year. "All the fundamentals are set," he added. Recapping the successes of this past year in a new blog post, Pann says clicks are up by 30 percent, mobil ...Read the full article