[Guide] How to Build Long-Lasting Customer Relationships

by Ryan Pinkham
When you’re a small business, you have one distinct advantage over the big guys: customer relationships. Every time you’re talking with a customer in-store, emailing someone who has a question, or answering the phone, you’re building a relationship. The odds are good that you know many of your customers’ names and what they like. You may even know a bit about their personal lives.Read the full article