How to Build an Audience of True Believers

by Chris Langille
NOTICE: This is an excerpt from my new book Content Warfare: How to find your audience, tell your story and win the battle for attention online. Order your copy today! As the web evolves, it’s only natural for web use to become less mechanical. Marketing tactics such as search engine optimization, social media distribution, email capture and sales funnels will lose their c ...Read the full article

Content Warfare Book - Trailer Video

Pre-order your copy of Content Warfare here: http://www.contentwarfarebook.com/ Content Warfare: How to find your audience, tell your story and win the battle for attention. Content Warfare is my work in defiance of mediocre content marketing. For too long I've watched outstanding offline companies step into the digital world and implement traditional interruption marketing with boring content and gimmicky sales funnel techniques. These techniques may have worked 1999, but this 2014. The digital world and the consumers in it have evolved. The online and offline worlds are converging. No longer can we be one thing in the physical world and another online. Connected Generation consumers want to know who the human is behind the corporate logo. Content, in the form of media such as blog posts, video, podcasts and images allow us to tell our story and connect with our customers in ways that were not possible fifteen years ago. We must be authentic, transparent and honest. Abstract concepts, but when harnessed with quality content creation, yield incredible results (as you'll see). Pre-order your copy of Content Warfare here: http://www.contentwarfarebook.com/


Gary Vaynerchuk - Keynote Speech at Inc 500 Seminar 2011

Family 1st! but after that, Businessman. Just a guy that Loves the Hustle, People, wine and the NYJets. Check out the new site, and tell me what you think at http://garyvaynerchuk.com. You can also find me on Twitter: http://twitter.com/garyvee. -- Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.