The Rogers Innovation Curve and Emotion Driven Audience Building

by Ryan Hanley
NOTICE: This is an adaptation from my new book Content Warfare: How to find your audience, tell your story and win the battle for attention online. Order your copy today! Are you building the right audience? On the Rogers Innovation Curve, the first 2.5 percent of people a known as the “Innovators.” These are the people who are completely in tune with what you’re doing.Read the full article

Content Warfare Book - Trailer Video

Pre-order your copy of Content Warfare here: http://www.contentwarfarebook.com/ Content Warfare: How to find your audience, tell your story and win the battle for attention. Content Warfare is my work in defiance of mediocre content marketing. For too long I've watched outstanding offline companies step into the digital world and implement traditional interruption marketing with boring content and gimmicky sales funnel techniques. These techniques may have worked 1999, but this 2014. The digital world and the consumers in it have evolved. The online and offline worlds are converging. No longer can we be one thing in the physical world and another online. Connected Generation consumers want to know who the human is behind the corporate logo. Content, in the form of media such as blog posts, video, podcasts and images allow us to tell our story and connect with our customers in ways that were not possible fifteen years ago. We must be authentic, transparent and honest. Abstract concepts, but when harnessed with quality content creation, yield incredible results (as you'll see). Pre-order your copy of Content Warfare here: http://www.contentwarfarebook.com/


Apple Macintosh original ad remastered - 1984 "20th Anniversary" (2004)

For the 20th anniversary of the Macintosh, Apple re-released the ad with the runner wearing an iPod. Steve Jobs unveiled the ad during Macworld San Francisco. Air-date: 6 January 2004 at Macworld San Franciso '04