Why Trust Acquisition Should Be Your CMO’s Primary Job Function

by Chris Langille
What functions do we typically see in a Chief Marketing Officer (CMO) job description? Facilitate growth in sales, Increase brand awareness, Internal communications strategy and Increase revenue generation. Look at these job functions. What’s missing here? The customer. We can’t approach digital marketing like traditional advertising.Read the full article

Content Warfare Book - Trailer Video

Pre-order your copy of Content Warfare here: http://www.contentwarfarebook.com/ Content Warfare: How to find your audience, tell your story and win the battle for attention. Content Warfare is my work in defiance of mediocre content marketing. For too long I've watched outstanding offline companies step into the digital world and implement traditional interruption marketing with boring content and gimmicky sales funnel techniques. These techniques may have worked 1999, but this 2014. The digital world and the consumers in it have evolved. The online and offline worlds are converging. No longer can we be one thing in the physical world and another online. Connected Generation consumers want to know who the human is behind the corporate logo. Content, in the form of media such as blog posts, video, podcasts and images allow us to tell our story and connect with our customers in ways that were not possible fifteen years ago. We must be authentic, transparent and honest. Abstract concepts, but when harnessed with quality content creation, yield incredible results (as you'll see). Pre-order your copy of Content Warfare here: http://www.contentwarfarebook.com/