A Step-by-Step Guide to Calculating Press Release ROI

by Susan Payton
Just like with any marketing or public relations tool, you want to make sure you’re getting your money’s worth with your press releases. But if sending a release doesn’t result in a direct sale, how can you measure your ROI? Start with what you want to accomplish Why are you sending press releases in the first place? What do you want to achieve? This is the most important piece ...Read the full article