Building a YouTube Audience Takes Authenticity and Passion

by Andy Smith
YouTube used to be known for being the home of interesting content that couldn't be found anywhere else. You could find clips of everything from Charlie biting his brother's finger to Obamagirl and Keyboard Cat. It was the home of the one off video. Viral fame can come and go very quickly, but building a meaningful community around a brand can add longevity to a flash in the pan video market.Read the full article