Building Guest Loyalty in Hospitality: Exchange Value for Direct Repeat Bookings

by Aileen Hoang
It is already known that it is less costly for hoteliers to retain a guest than it is to attract a new one. In fact, gaining new guests can cost approximately 5 to 8 times more than retaining your current guests. This is where the advantage of guest loyalty can bring about cost savings and repeat business for hotels.Read the full article