Contagious content: STEPPS and the Science of Shareability

Luck and cats. According to Jonah Berger, marketing professor at the University of Pennsylvania, these are the two most popular misconceptions about why content goes viral. As the author of Contagious: Why Things Catch On, Jonah is an expert in social epidemics and the science of shareability. And that’s precisely what it is: a science.Read the full article