Facebook Adds Ability To Sell Virtual Goods To Desktop Gamers Via Ads

by Martin Beck
Facebook has always allowed desktop gamers to spend real money for virtual currency. Starting today, it's giving game developers the ability to sell virtual goods within Facebook advertising. The new product — for News Feed and right-hand column ads — has already shown success in reducing the friction for gamers to pull out their credit cards, according to post by Pin Lu on t ...Read the full article