Facebook Ads Instead Of Print Circulars? It Worked For Canadian Tire’s Sport Chek

by David Cohen
What happened when the sporting goods subsidiary of a tire company in Canada scrapped its traditional weekly circular for two weeks in favor of advertising on Facebook? Duncan Fulton, chief marketing officer of FGL Sports and senior vice president at Canadian Tire, described Sport Chek's positive experiences in a post on the Facebook for Business page.Read the full article