How to Inspire Email Opt-ins in 5 Seconds or Less

by George Mathew
With organic traffic dipping and PPC costs on the rise, email opt-ins may actually be on the decline. But all is not lost—if you take the time to make your opt-in page convert better. An opt-in page is the page tasked with convincing visitors to give you their email address. A very real problem with many opt-in pages is distraction. A decade ago, the average attention span was 12 minutes.Read the full article